About the brand

The intention of girl. is simple, we want you to wear clothes that make you feel the most like you.

We believe that when we allow ourselves to be who we really are, we encourage others to do the same.

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Born in Brandon, Manitoba, girl. is the creation of husband and wife team, Jillian and Ryan Nesbitt.

Since meeting in 2011, we've always shared a love of fashion, style and design. This started out as shopping trips and daydreaming of starting our own brand, but it always felt like just that, a dream. But as time grew, life took us down a path that led to this being possible, and after a long time planning, it was time to take the leap.

Initially the goal for girl. was to bring a carefully curated selection of quality, affordable, inclusive clothing to the women in our community. However, shortly after moving to Brandon from Winnipeg, Jillian became a fashion consultant for a local magazine in town and began doing personal styling and fashion events in our community. It became quite clear after hearing time and time again, “I wish I could wear that” or “people will judge me”, that the women in our community needed a safe space to find their own style and to feel empowered to wear whatever makes them feel the most like them.

We believe clothes should empower you and align directly with who you are and who you want to be. Your style should constantly be evolving, just like you.

Meet the Nesbitts

Meet Jillian

Hi, I'm Jillian. So happy you’re here! A little about me… I have a background in social work, personal styling, and social media branding.

The launch of girl. seemed to happen organically bringing together my two passions in life, people and styling. Since I can remember I've always felt strongly connected to people's stories – I was intrigued by who people were, not just what they chose to show. I believe that everyone has a story and there is power in sharing it. How you style yourself shares a part of your story, and when you share your story, you empower others to do the same. Be in charge of your own narrative. Tell your story.

Here at girl. you can find me leading the creative direction of photoshoots, working on branding, and of course, curating pieces and fashion styling. I can’t wait to see you in our pieces, I hope our brand tells a story and make you feel something.

Meet Ryan

Hi, I'm Ryan. I'm a community newspaper publisher by day, and work mostly behind the scenes at girl., handling the graphic design and website, as well as helping Jill with the curation of our buys.

I've always had an interest in fashion right from a young age, and as I've grown older, I've found more and more comfort in dressing how I want. I believe what we wear on the outside offers the world a look at how we feel inside, and how you dress can act as an extention of your personality.

I also have a deep passion for anything that allows me to express myself creatively, so launching this brand was a natural fit for me. You'll find me at my happiest shooting and putting together a promo video for the brand, exploring creative ideas at our photoshoots, or working on a design project.

Meet Kennedy

Hi, my name is Kennedy and I'm girl.'s official cheerleader!

My Mommy and Daddy tell me that I've always had a sense of my own style and have always known what I like... and what I don't! For me, fashion is about having fun and wearing things as bold as my personality.

My current obsessions are Disney movies, dance parties, painting at the table with my Mommy, and eating a big bowl of mac & cheese.